SPECIAL EVENTS AND HOLIDAYS

• Special events and holidays like Christmas, Back-to-School, Valentine's Day, Mother's Day, Father's Day, etc are part of retailing and retailers need to understand the impaction of these special events and holidays whether on traffic that can make the most opportunity from a sales perspective.
• Holidays where people have the days off work and need to buy things and it represents the pinnacle of the retailing year for most retailers.
• The following figure shows the traffic volume by Saturday on August for book shop. It shows that traffic volume have been increased during school holiday on 19 and 16 Aug.